Online presence is an absolute necessity for your startup to grow. It starts with an appealing website that depicts crucial details about you and what you have in store for the customers. That brings in credibility to the business and some traffic. But, wait a minute. Is it enough to make your startup business successful? Certainly not.
A business needs ongoing flow of traffic that converts into customers eventually. And for that your startup needs to enhance your web presence. Blogging is an effective medium to keep your audience engaged and win their loyalty. Many successful companies connect with their customers as well as potential customers through blogs. In the process, they have found patronage not just from incoming traffic but also from search engines. As per HubSpot, the companies receive 97% more links to their website due to blogging.
Let’s discover how startups can gain from blogging like successful companies do: