Online presence is an absolute necessity for your startup to grow. It starts with an appealing website that depicts crucial details about you and what you have in store for the customers. That brings in credibility to the business and some traffic. But, wait a minute. Is it enough to make your startup business successful? Certainly not.
A business needs ongoing flow of traffic that converts into customers eventually. And for that your startup needs to enhance your web presence. Blogging is an effective medium to keep your audience engaged and win their loyalty. Many successful companies connect with their customers as well as potential customers through blogs. In the process, they have found patronage not just from incoming traffic but also from search engines. As per HubSpot, the companies receive 97% more links to their website due to blogging.
Let’s discover how startups can gain from blogging like successful companies do:
Show off your expertise through Authority Content
Your blog posts are a reflection of your own expertise and experience in your field. Talk about issues related to your industry, share tips and advice that inspires your readers or give valuable insight about related industries through blogging. All these are ways to display your authority over the subject matter.
The renowned company, CISCO, has an active blog on diverse topics that interests different sections of the readers. The topics may vary from latest trends, industry insight, perspectives and so on. The startups can follow the suit to make their sales funnel ringing.
The authority content builds the trust of readers in you and they return to your website to gain further valuable insight through your blogs. Thus, increased traffic shows up in improved ranking on search engines.
Strengthen your relationship with your customers through blogging
While a well-researched and inspiring blog can attract new visitors, the prospect of two-way communication can take this relationship to the next level. Adding comment box after blog posts gives your readers an opportunity to share their feedback. Commenting on their feedback/ comments further develops the communication. Further, incorporate valuable comments/ information from readers in your subsequent blogs. It’s a great networking process.
If possible, mention your followers in your subsequent blog posts to preserve them in the networking circle.
Affordable Marketing strategy that pays
Cost-saving is a priority for new businesses leaving less scope for marketing. At this point, blogging comes to the rescue which hardly requires investment but has the capacity to reap incredible results on search engines. Specifically, if your business greatly depends upon lead generation or on online sales, right strategy to publish thorough researched blogs can really give you a competitive edge to generate leads.
Build long-lasting impact with blogging
A blog post has the potential to create long lasting impact and not just influence the current traffic flow. Once you create an evergreen piece of content, it continues to inspire/ enlighten the potential consumers constantly. That ways your efforts and time invested in the blog piece are well paid off by ways of traffic flow on your website.
Manage reputation of your startup
Your business blog draws traffic, convert them into serious leads, what else? It’s a reliable medium to speak out your opinion on serious issues concerning your business and clearing the controversy or negative opinion in the public.
Furthermore, blog is a platform for your company to share your vision, your future venture, social contribution and any other concern for which your company stands for. HubSpot rates blogs as the fifth most trusted online medium to share authentic information.
Companies like IBM, Micorsoft and HubSpot have multiple blogs for various purposes relating to news, updates, announcements, industry insights and customer engagements. Such strategy creates a powerful image of transparency and integrity.
Now that you are assured of powerful impact of blog for your startup, start designing your blogging strategy. In case, you wish to outsource the blog creation to an experienced team, please feel free to contact us at email@example.com